Specialist Diploma in Search Marketing

///Specialist Diploma in Search Marketing
Specialist Diploma in Search Marketing 2018-01-25T16:36:41+00:00

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The Specialist Diploma in Search Marketing will equip individuals with the necessary skills to leverage the internet for maximum visibility of their business.

The Specialist Diploma certification will enable individuals to learn how to create, manage and implement advanced search marketing strategies using tools and techniques such as AdWords, PPC marketing, display marketing & remarketing techniques.

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Certification: Professional Diploma in Digital Marketing

Study time: 30 hours

Vendor: DMI

Student support: StudentCare™ and expert mentors

Prerequisites: An interest in understanding the principles and application of search marketing techniques

Assessment: Exam based – Specialist Diploma in Search Marketing three hour exam via Pearson VUE exam

Resources: Internet access and email

Ideal for: Professionals responsible for the planning, execution or measurement of search marketing campaigns, search engine specialists, search advertising and optimisation professionals, or anyone who would like to pursue a career in this area

Course Structure

Seo setup

Seo content

Seo workshop

Pay per click advertising – search

Pay per click advertising – display networks

Pay per click advertising – video

Google analytics – setup

Google analytics – applied

Search marketing strategy and planning

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