Masters in Digital Marketing

///Masters in Digital Marketing
Masters in Digital Marketing 2018-01-25T16:34:38+00:00

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The Masters in Digital Marketing is the highest level of qualification in digital marketing, and a globally recognised certification demonstrating expertise in the field.

The Masters certification is designed for those in, or looking to achieve, high ranking marketing roles, such as marketing directors, and heads of marketing, with a desire to implement the most successful marketing campaigns for a business and drive significant growth. The focus is on developing an advanced understanding of the key concepts underpinning digital marketing and social selling to manage marketing at the most senior level.

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Certification: Masters in Digital Marketing

Study time: Full time – 12 months | Part time – 24 months

Vendor: DMI

Student support: StudentCare™ and expert mentors

Prerequisites: Relevant primary business degree, or Postgraduate Diploma in Digital Marketing, or two years+ work experience

Assessment: Postgraduate Diploma in Digital Marketing assignments + 15,000 word masters thesis scholarly research paper

Resources: Internet access and email

Ideal for: Business graduate and experienced marketing and business professionals seeking to prove their expertise at senior digital marketing level

Course Structure

Search marketing

Social media marketing

Mobile marketing

Digital marketing strategy and planning

Concepts and theories underpinning digital marketing approaches

Consumer behaviour in the digital economy

Digital and data driven marketing practices, including critical analysis and evaluation

Test and measure various marketing channels to evaluate ROI

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